Instinct and Intelligence About Your Own Customers – Increased Empathy for the Executive
o Uncover hidden product features your customers are longing for
o Get the truth about what product deficiencies bother your customers
o Expose specific reasons why new customers abandon you for a competitor
o Know what your competitors don’t know
o Avoid marketing products with built-in impediments you aren’t aware of
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Last modified: March 09, 2004